Since 1995, Focus99 Market Research has been providing accurate data to help our clients understand their current and potential customers across the U.S. and Latin America.
Wide experience recruiting and conducting focus groups, IDIs and mock juries among General Market and Hispanic consumers. In-house recruiting assures articulate participants and high attendance. Multicultural moderators generate strategic, actionable reports.
A dynamic team of in-house interviewers in the main U.S. markets guarantees quick turnaround and reliable data. Depending on specs and target, Focus99 conducts telephone, personal and online interviews.
Focus99 has evaluated numerous products at different stages of development. Used for name, packaging and pricing testing, and for organoleptic (taste-test) trials. Helpful for new positionings, line extensions and new products.
Focus99 has the best focus group facility in Miami in terms of convenience, comfort and equipment. Located near many hotels and restaurants in downtown Miami, 15 minutes from Miami International Airport.
More about our facility25 SE 2nd Avenue, Ste. 345
Miami, FL 33131, USA
Tel: 1-305-680-6962
Email: focus@focus99.com
For more insights, check out our market research blog.
A focus group is a qualitative market research technique where 6–12 participants are brought together to discuss a specific topic, product or concept in a structured yet open-ended conversation led by a trained moderator. The goal is to explore participants' attitudes, opinions and experiences through group dynamics, fostering interaction in a comfortable setting.