Nationwide Qualitative and Quantitative market research. Focus Group facility in Miami. Since 1995, Focus99 Market Research has provided accurate and timely data to help its clients understand their current and potential customers. A veteran team of professionals with extensive experience in different categories of products and services, Focus99 Market Research implements a variety of high-quality studies designed to pinpoint challenges and opportunities. Focus group facility in Miami. Click for Client List.  QUALITATIVE MARKET RESEARCH + RECRUITING Focus99 has over 25 years of experience conducting focus groups, IDIs and ethnographies for different product and service categories. Multicultural moderators, trained in several projective techniques, generate strategic and actionable reports. They frequently travel all over the US and Latin America and are constantly updated in particular mind frames and trends in different regions. In-house recruiting, a vast respondent database, and strict screening assure articulate and engaged participants, quick turnaround, and high attendance rates.  QUANTITATIVE MARKET RESEARCH + FIELDWORK A highly motivated team of in-house interviewers and tight supervision and validation guarantee the reliability and safety of the data. Carefully designed samples, rigorously pre-tested questionnaires and internal data processing, ensure quality, confidentiality and timely results. Depending on each project's specs and the type of target, Focus99 conducts Telephone, Personal and Online interviews.  PRODUCT TESTING + INNOVATION Focus99 has evaluated numerous products at different stages of development, from rough ideas to in-market. This type of research is mainly used for name, packaging and pricing testing and for organoleptic trials (taste-test). It is also an excellent way to generate ideas for new positioning strategies, line extensions and new products, to diagnose the attributes that are working and those that need refining, and to compare reactions against competing products and across different segments.  MIAMI FOCUS GROUP FACILITY The best Focus Group facility in Miami in terms of comfort, privacy, quality and convenience. Advanced A/V and translation technology. Live streaming capabilities. Capacity for up to 12 participants and 8 clients. Private client lounge. Located in downtown Miami at the historical Ingraham Building, near several hotels and restaurants, and 15 minutes from Miami International Airport. 
Focus99. The best focus group facility in Miami. Qualitative and Quantitative Market Research in Miami and Nationwide.
What is a Focus Group? A focus group is a qualitative market research technique where 6 to 12 participants are brought together to discuss a specific topic, product or concept in a structured yet open-ended conversation led by a trained moderator. The goal is to explore participants' attitudes, opinions, and experiences in detail. The moderator encourages discussion by asking targeted questions, prompting participants to react to each other's responses, which often leads to rich, nuanced insights. The group dynamics foster interaction, where participants can build on each other's ideas, challenge viewpoints, or offer new perspectives.  Why should you consider conducting Focus Groups? Focus groups are valuable for exploring complex issues, understanding diverse perspectives, and generating rich qualitative data that can inform decision-making and strategy development. -In-depth Insights: Focus groups provide in-depth, qualitative data through discussions, allowing participants to express opinions, attitudes, motivations and perceptions. -Group Dynamics: Interaction among participants can reveal diverse perspectives and generate new ideas that might not emerge in individual interviews. -Immediate Feedback: Researchers can obtain immediate reactions to stimuli or ideas, facilitating quick adjustments or further exploration. -Flexibility: Groups can be adapted easily with different methodologies, techniques and participant compositions to suit research goals. -Cost-Effective: Compared to other methodologies, focus groups can be more cost-effective for gathering insights from multiple participants simultaneously. -Non-verbal Cues: Observing non-verbal cues such as body language and facial expressions provides additional insights into consumers' reactions.  Why is it a good idea to conduct Focus Groups in Miami? Conducting focus groups in Miami offers several distinct benefits due to the city's unique demographics and cultural environment: -Diverse Population: Miami is known for its rich cultural diversity, particularly its large Hispanic community, along with other ethnic groups. This diversity allows for gathering insights from various cultural perspectives, making it ideal for businesses or researchers targeting multicultural markets. -Multilingual Insights: With many residents being bilingual (especially in English and Spanish), Miami provides the opportunity to conduct focus groups in multiple languages, ensuring that language barriers do not limit the depth of feedback from participants. -Cross-Cultural Product Testing: Miami's diverse population offers a chance to test products, services, or ideas across different cultural groups, enabling businesses to fine-tune offerings for a broader market or target specific ethnic communities. -Trendy and Urban Market: As a global city, Miami is often seen as a trendsetter. Conducting focus groups here can provide valuable insights from a forward-thinking and trend-conscious urban market. -Access to Various Socioeconomic Groups: Miami has a wide range of socioeconomic demographics, from high-income professionals to working-class families. This allows for a well-rounded understanding of how different income groups may perceive or react to a product, service or campaign.  Why Focus Groups at Focus99? -We have conducted research studies for some of the largest companies in the world, as well as young startups, developing long term collaborative partnerships with our clients. -We are a dynamic, flexible company that adapts to our clients' needs and go beyond standard reporting, always being on call. -For each study, the same team is involved in project design and coordination, screener/guide development, recruiting, moderating, analysis and reporting, allowing for greater control, consistency and quality. -Moderators with over 20 years of experience use traditional and innovative projective techniques, and perform sharp data analysis and reporting. -We are centrally located in Downtown Miami, 15 minutes from Miami International Airport, and near several great hotels and restaurants. In order to assure unbiased, relevant and actionable results, our company commits to the following practices: -Strict screeners to assure the participation of the appropriate target. -Guides and questionnaires are pre-tested to tune-up language subtleties that might affect the results. -Recruiting is conducted in-house, ensuring confidentiality and a timely process. -Tight control of costs at every stage of the project, ensuring competitive pricing. -Interviewers and recruiters are extensively trained and briefed in detail before each project. They sign a confidentiality agreement and are instructed not to discuss the projects outside the company.  What is a Mock Jury? A mock jury is a simulated jury trial conducted to help attorneys prepare for a real trial by testing case strategies, arguments, and evidence. Attorneys present their case to a group of people who represent the demographic makeup of the likely jury pool, allowing them to observe how jurors might respond to different aspects of the case. By studying how the mock jury reacts, including deliberations, questions, and potential verdicts, legal teams can refine their arguments, address weaknesses, and better anticipate jury reactions in the actual trial. Focus groups are often used for mock juries because they encourage realistic group interactions and provide in-depth insights into jurors' thought processes. In a focus group setting, participants can discuss, debate, and challenge each other's opinions, which simulates the dynamics of actual jury deliberations. This setup allows attorneys to observe how arguments are received, understand potential biases, and gain both qualitative and quantitative feedback in a structured yet open environment. The focus group format is a cost-effective way to simulate a trial, offering actionable insights into juror behavior and sentiment without requiring the time and expense of a full mock trial.  Why hire a Market Research company to conduct Mock Juries? Market research companies are hired to conduct mock juries because they bring specialized skills in recruiting and analyzing consumer opinions, behaviors, and demographics, which can lead to more precise trial strategies. Market research companies: *Have the infrastructure needed to conduct these studies efficiently. *Have resources to identify and recruit participants who closely mirror the actual jury pool. *Have expertise in facilitating discussions and are experienced in understanding broader public attitudes, biases, and social trends, which can impact jurors’ perceptions. *Provide comprehensive reports with insights and actionable recommendations for the legal team. Focus99. The best focus group facility in Miami. Qualitative + Quantitative Market Research in Miami and Nationwide. |
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