![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() Since 1995, we have been providing accurate and timely data to help our clients understand their current and potential customers, and to develop relevant market strategies and meaningful brand experiences. A veteran team of professionals with extensive experience in different categories of products and services, we implement a variety of high-quality studies designed to pinpoint challenges and opportunities. Focus group facility in Miami and in-house recruiting nationwide. Click for Client List. ![]() QUALITATIVE + RECRUITING Over 25 years of experience conducting focus groups, IDIs and ethnographies for different product and service categories. Multicultural moderators, trained in several projective techniques, generate strategic and actionable reports. They frequently travel all over the US and Latin America and are constantly updated in particular mind frames and trends in different regions. In-house recruiting, a vast respondent database, and strict screening assure articulate and engaged participants, quick turnaround and high attendance rate. ![]() ![]() QUANTITATIVE + FIELDWORK A highly motivated team of in-house interviewers and tight supervision and validation guarantee the reliability and safety of the data. Carefully designed samples, rigorously pre-tested questionnaires and internal data processing, ensure quality, confidentiality and timely results. Depending on each project's specs and the type of target, we conduct Telephone, Personal and Online interviews. ![]() ![]() PRODUCT TESTING + INNOVATION We have evaluated numerous products at different stages of development, from rough ideas to in-market. This type of research is mainly used for name, packaging and pricing testing and for organoleptic trials. It is also an excellent way to generate ideas for new positioning strategies, line extensions and new products, to diagnose the attributes that are working and those that need refining, and to compare reactions against competing products and across different segments. ![]() ![]() FACILITY Focus group facility in Downtown Miami with capacity for up to 12 participants and 8 clients. Private client lounge. Complimentary A/V recording, large screen, translation equipment, drinks and hors d'ouvres. FocusVision capabilities. Extremely accessible and conveniently located at the historical Ingraham Building, near several hotels and restaurants. ![]()
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