about us

Since 1995 we have been providing timely and accurate information to help our clients to understand and engage their current and potential customers.

Founded and managed by market research experts Adrian Lechter and Sandra Tartonne, Focus99 comprises a multicultural team of professionals, experienced in a wide spectrum of product and service categories. This team helps design and implement a variety of high-quality research studies that generate reliable data, useful to create meaningful brand experiences and to develop sensible marketing strategies. See Client List.


USA Division
With more than 50 million Hispanic consumers, and 300 million inhabitants in total, the U.S. market is extremely attractive to Latin American companies looking to expand their horizons. Almost 20 years of experience in this complex market give us the ability to help our customers discover and understand what consumers feel, need and want. With extensive knowledge of the attitudes and motivations of these consumers, we assist our clients in making decisions to identify opportunities, and to develop penetration tactics and growth strategies.